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If you’ve ever heard someone talk about stock footage and wondered what it is you’re in the right place.

The truth is that, on a budget, it is not always possible to animate the things you want to animate or film all of the shots that will help tell your story. This is where stock footage comes in…

What is it?

Stock footage is reshot video or animations available for purchase from stock libraries e.g. iStock, Shutterstock, Pond 5, Dissolve.

They usually have high production values, feature a diverse group of actors and can really make it feel like your video has been produced at a high end.

What’s the catch?

There is no catch but there are two things you should be wary of…

  1. Using too much stock footage in a single video takes the personalisation out of a project. Stock footage used in small doses can benefit a project but too much just feels generic and bland.
  2. Every stock site has its own licensing set up allowing for footage to be used in perpetuity or for a limited time for specific types of projects or for any project you have. You should always read this carefully to understand what you are getting.

Be careful

The one tip and advice the anyone should follow is to use stock footage with a purpose. Using it just for the sake of it leads to bad content.

For more information about Smarter Video take a look here.

Please get in touch and let me know what you would like to learn or read about.

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