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Putting any video together is an art. In a previous blog we talked about colour correction, which is very practical, but colour grading is a much more creative element of the production process.

The one thing to note is that even the film industry debates what the difference is. This is what we at Smarter Video see each term as and how they help us make your video content better.

Colour Correction

Before we talk about colour grading I suggest you read the blog about colour correction, which should almost always come first. In simple terms:

Colour Correction: Is about making any footage (or anything that appears on screen) both look right and like it matches all the other shots.

Colour Grading: Is about using colour, contrast, brightness, saturation etc. as a creative tool to help tell your story.

What is Colour Grading?

Colour grading is a more creative process used to help tell a story. There is a great write up with some slight differences of opinion here.

Whilst colour correction is about correcting issues (matching shots, setting a clear and consistent baseline hiding edits etc.) grading is about controlling where the viewer looks, what catches their eye and using colour and lighting to enhance the story.

The easiest example of how grading is used to tell a story is to suggest you look at the matrix movies. They use grading to let the viewer know where the characters are. Anything that takes place in the matrix has a slightly green tint, whereas the real world is tinted blue.

I’m not making a Hollywood film – why does this matter for my videos?

Making video that people want to watch is an art. A successful video is a combination of strategy, content, script, cinematography, audio and distribution (using your video on the right channels). Colour grading is a tool that can help your video look different to all the others out there, it can help tell your story.

For more information about Smarter Video take a look here.

Please get in touch and let me know what you would like to learn or read about.

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