by David Cooper | Feb 14, 2019 | Content, Marketing, Production, Video
Are you looking to get the most out of your video strategy? Do you want to know which type of video works best for different stages of the customer journey? “Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” – Howard Luck...
by David Cooper | Dec 17, 2018 | Content, Marketing, Video
Do you feel that your product or service is too boring for video? Does all of your video feel like a talking head explaining? What’s wrong? Whenever I go talk to companies about ideas for video there are two points of view that regularly come up: The company feels...
by David Cooper | Nov 9, 2018 | Analytics, Marketing, Video
Do you want to be able to make sense of video analytics? Would you like to be able to tell the difference between a popular video and an effective one? Why do analytics matter? Almost every platform online for hosting video allows you to see analytics to determine how...
David Cooper has worked in video production and marketing for over 10 years. His clients have included organisations of all sizes including LEGO and Amazon.