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What Are Lower Thirds?

What Are Lower Thirds?

A lower third is the general term used to describe the text that appears during video when you first see someone. It usually includes there name and/or their job title and company. Why is it called a lower third? Traditionally lower thirds appear consistently in the...
How To Get The Most Out Of Storyboards?

How To Get The Most Out Of Storyboards?

Whatever kind of video you are making a good storyboard can make sure that everyone is on the same page. A storyboard clearly shows the final sequence of a video allowing directors to plan shots and stakeholders to agree. Why storyboards matter? You have an idea for a...
What is B-roll?

What is B-roll?

One of the secrets to a successful film shoot, regardless of topic, industry, product, service or style is b-roll. If you want video that looks professional and better engages an audience you need to be making the most of this not-so-secret secret. What is B-roll?...
6 Secrets To Video Marketing Success

6 Secrets To Video Marketing Success

If you’re here and reading this blog then I can only assume you are looking to use video to get results. Here are the 6 secrets that, when used together will guarantee video marketing success. In previous blogs we’ve talked about many elements that make up...