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Who Owns My Video?

Who Owns My Video?

When you hire a company or individual to make your video who owns it? Making video is increasingly common and necessary to stay ahead in business but one area that often gets overlooked is copyright. Who owns the video you are having made? Like many legal matters it...
How to get the best from your video producer?

How to get the best from your video producer?

Do you want to have the best possible video? Do you want it to be awesome, low cost and delivered quickly? Expectations Managing expectations as a video producer is tough. Clients tend to expect the level of quality and production values they see daily on TV and in...
How Will Audience Targeting Change In 2019?

How Will Audience Targeting Change In 2019?

Part of a series on what is going to happen with online video in 2019. Sign-up now to make sure you don’t miss out. Why Audience Targeting Matters? One of the first questions you need to ask when starting any video project or campaign is who your audience are? It may...