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What is B-roll?

What is B-roll?

One of the secrets to a successful film shoot, regardless of topic, industry, product, service or style is b-roll. If you want video that looks professional and better engages an audience you need to be making the most of this not-so-secret secret. What is B-roll?...
What Is Colour Grading?

What Is Colour Grading?

Putting any video together is an art. In a previous blog we talked about colour correction, which is very practical, but colour grading is a much more creative element of the production process. The one thing to note is that even the film industry debates what the...
What is… The Rule Of Thirds?

What is… The Rule Of Thirds?

The ‘Rule Of Thirds’ is a guiding principle for framing a shot in both video and photography. Understanding both when to use it and when to break it will make your shots much better. The rule of thirds The rule of thirds is one of the first things a...
How Will Audience Targeting Change In 2019?

How Will Audience Targeting Change In 2019?

Part of a series on what is going to happen with online video in 2019. Sign-up now to make sure you don’t miss out. Why Audience Targeting Matters? One of the first questions you need to ask when starting any video project or campaign is who your audience are? It may...