Jamguard was launching its line of car jamming detectors in South Africa and the UK. As a new company with no social following or brand recognition they needed a both promote and explain their product.
Their product, the Jamguard, solved a worthwhile problem but one that many were unfamiliar with. As such any solution would need to promote not just the product but highlight the issue.
A short video was created that was intended to be part of a social campaign featuring both paid and organic promotion.
Instead of promoting the product directly the concept was to use humour to showcase the problem and in doing so educate the public that Jamguard was the solution.
Produced & Directed by