AHIMA (American Health Information Management Association) were looking for an exciting, engaging and different way to launch and promote new books online.
I was working with their agency, Mulberry Marketing Communications, at the time. We worked with AHIMA to find a new approach to promoting the books and what came out was ‘Globetrotting with Graham’. A series of videos featuring the eponymous Graham. Each episode Graham uses the magic of green screen to ‘visit’ a new location around the world.
Graham shares information on the new books and teaches us about the new location at the same time.
Three years and seasons on the series’ success lies in its dry humour, writing and the fantastic talent of Graham himself.
The campaign has achieved:
Nearly 100,000 views across AHIMA’s social media channels and 586 interactions. The feedback from AHIMA’s customers has been fantastic and resulted in an increase in enquiries.