What Is Stock Footage?

What Is Stock Footage?

If you’ve ever heard someone talk about stock footage and wondered what it is you’re in the right place. The truth is that, on a budget, it is not always possible to animate the things you want to animate or film all of the shots that will help tell your...
What is… 4k And Do You Need To Care?

What is… 4k And Do You Need To Care?

For people that work with video everyday the phrase 4k is fairly common. Others however may not come across it all that often or have been explained what it is or why it is used? What is 4k? Diagram from wikipedia These days we consider HD (High Definition) video to...
What are… Calls To Action

What are… Calls To Action

Calls To Action are absolutely necessary as part of almost any marketing, video or public facing campaign. They are, according to wikipedia, an instruction for immediate action.  Calls To Action and the funnel For many a call to action (CTA) might be a button or piece...