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What Are Lower Thirds?

What Are Lower Thirds?

A lower third is the general term used to describe the text that appears during video when you first see someone. It usually includes there name and/or their job title and company. Why is it called a lower third? Traditionally lower thirds appear consistently in the...
What is a shot list?

What is a shot list?

Shoots can be expensive but more importantly highly pressured. You have a set amount of time to get all the footage that you might possibly need in the edit. How can you make sure you have everything? A shot list. The shot list A shot list is actually a very simple...
What is B-roll?

What is B-roll?

One of the secrets to a successful film shoot, regardless of topic, industry, product, service or style is b-roll. If you want video that looks professional and better engages an audience you need to be making the most of this not-so-secret secret. What is B-roll?...
What Is Colour Correction?

What Is Colour Correction?

Have you ever heard a video producer or editor talk about colour correction and wondered what it was? Colour correction defined Colour correction is a term that covers two different steps. Making footage look right Making footage match all of the other footage around...
What is a talking head video?

What is a talking head video?

There are lots of different types of video that all suit a specific purpose. Understanding and them and mastering their use will help make your campaign more successful. What is a talking head? A talking head is simply an interview, usually featuring a head and...