by David Cooper | Jun 10, 2019 | Production, Video, What Is
A lower third is the general term used to describe the text that appears during video when you first see someone. It usually includes there name and/or their job title and company. Why is it called a lower third? Traditionally lower thirds appear consistently in the...
by David Cooper | May 30, 2019 | Video, What Is
Back when TVs were first made different manufacturers used different processes to create an image (variations of a cathode ray tube ‘CRT’). As a result anything being broadcast made sure that key titles or action was kept in ‘safe zones’ to...
by David Cooper | May 23, 2019 | Production, Video, What Is
Shoots can be expensive but more importantly highly pressured. You have a set amount of time to get all the footage that you might possibly need in the edit. How can you make sure you have everything? A shot list. The shot list A shot list is actually a very simple...
by David Cooper | May 13, 2019 | Production, Video, What Is
One of the secrets to a successful film shoot, regardless of topic, industry, product, service or style is b-roll. If you want video that looks professional and better engages an audience you need to be making the most of this not-so-secret secret. What is B-roll?...
by David Cooper | Apr 29, 2019 | Video, What Is
Have you ever heard a video producer or editor talk about colour correction and wondered what it was? Colour correction defined Colour correction is a term that covers two different steps. Making footage look right Making footage match all of the other footage around...
by David Cooper | Apr 11, 2019 | Content, Video, What Is
There are lots of different types of video that all suit a specific purpose. Understanding and them and mastering their use will help make your campaign more successful. What is a talking head? A talking head is simply an interview, usually featuring a head and...
David Cooper has worked in video production and marketing for over 10 years. His clients have included organisations of all sizes including LEGO and Amazon.